West End - Money-saving Tips

Reproduced from the Daily Telegraph Monday 2nd January 2012

      1. Avoid booking fees and transaction fees by going to the box office in person.
      2. The Half-Price Ticket booth in Leicester Square, run by the Society of London, offers major discount deals, updated daily by 11am; it has a sister booth in Brent Cross. You must visit in person but can see the offers at www.tkts.co.uk.
      3. A number of West End shows release cheap day seats in the morning, most notably at the moment Jerusalem and One Man, Two Guvnors, which also has a hefty tranche of 400 seats every night at £12-£15.
      4. Some theatres offer loyalty schemes: ATG's costs £30 to join, but offers discounts, priority booking and no transaction fee. Other trustworthy discount-based initiatives include www.seetickets.com/seemoretheatre.
      5. Visit www.officiallondontheatre.co.uk for family deals and also follow the annual August initiative Kids Week on Twitter for offers. Some shows offer discounted family tickets.
      6. The over 60s, unemployed and full-time students can get reduced standby tickets an hour before the show on visiting the box office.
      7. Given the plethora of online ticket agents and also touts, it's best to start via a show's official website. If you want to check the credentials of an agent, visit the Society of Ticket Agents & Retailers' site, www.star.org.uk, which features a list of authorised members.
      8. As a rule, discounts and cheaper price bands tend to crop up earlier in the week.
      9. Theatremonkey has umpteen other cost-saving tips: www.theatremonkey.com/buyingforless.htm.
      10. Put Charles Spencer (& Daily Telegraph) on a Google alert; that way, the moment an email link to a rave review hits your inbox, you can get booking quick.

In addition to the above, readers might also find SeatPlan useful when considering visiting London theatres: www.seatplan.com/uk/london/her-majestys-theatre/



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